The Central Role of CX Modernization in Enabling Business Agility
Delivering excellent customer experience (CX) is well understood as a competitive differentiator. In fact, respondents to ESG’s 2023 Technology Spending Intentions survey indicated that improving CX is their #2 business initiative driving new tech investments.
To achieve it, businesses must build clear, sustainable, and agile CX strategies underpinned by analytics, real-time customer profiles, and generative AI. But this process isn’t without considerable barriers.
Hear ESG analysts’ perspective on CX in this ESG infographic, wherein they highlight the top 3 barriers preventing companies from improving CX, how to strategically allocate budget for CX tech investments, and more.