Customer Loyalty Programs White Papers

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Demystifying Customer Service Correspondence Work Flow in Cards
sponsored by Wipro
WHITE PAPER: Methods for capturing customer attention and loyalty may have changed over the years, but the basic DNA of business has not - a focus on establishing new customer relationships and retaining existing ones. This paper provides both a business & technology insight into the credit card customer service workflow.
Posted: 13 May 2009 | Published: 12 May 2009

Wipro

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth
sponsored by Oracle Corporation
WHITE PAPER: E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.
Posted: 26 Apr 2011 | Published: 26 Apr 2011

Oracle Corporation

Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER: This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation

15-Minute Guide to Increasing Customer Loyalty: An Introduction to Enterprise Feedback Management (EFM)
sponsored by MarketTools, Inc.
WHITE PAPER: What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results.
Posted: 26 Jan 2011 | Published: 26 Jan 2011

MarketTools, Inc.

Successful Customer Experience Calls for Customer Insight
sponsored by Sitecore
WHITE PAPER: Find out how learning more about what your customers want can boost your customer loyalty rates.
Posted: 12 Jun 2014 | Published: 30 Apr 2014

Sitecore

Best Practices for Customer Service
sponsored by Oracle Corporation
WHITE PAPER: Access this guidebook which explores the experiences of Oracle RightNow customers and highlights best practices they have taken to enable agents to deliver the right answers at the right time, driving increased customer service productivity and increased customer satisfaction.
Posted: 04 Aug 2013 | Published: 02 Aug 2013

Oracle Corporation

The Future of Web Content Management
sponsored by Ektron, Inc.
WHITE PAPER: When a content management team is no longer enough to successfully attract and retain customers, what does the future hold for content management? How does context fit into the picture?
Posted: 17 May 2011 | Published: 17 May 2011

Ektron, Inc.

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER: The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

Customer Experience Management in the New Era of Mobility
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.
Posted: 05 Jun 2013 | Published: 24 Aug 2012

IBM

Go beyond the surface: User Experience Design At A Glance
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This brief resource explains how User Experience Design services can deliver strategic business value by enabling your organization to increase sales and conversions, improve customer retention, build brand trust, and more.
Posted: 08 Oct 2013 | Published: 30 Jun 2013

Hewlett Packard Enterprise